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What’s With All the Hype Around the TikTok App?

If you haven’t heard of it yet, TikTok is a social media app that seems to have exploded in popularity this past year. And coming out as the fourth most downloaded app of 2019, it’s not something you should ignore. If you’re worried about your brand coming across as too stuffy, TikTok may be the best place for you to soften your corporate voice.

What makes it popular?

  • It is easy to use
  • People don’t like missing out
  • It fills a gap in the market

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