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What You Need to Know About Advertising on TikTok

TikTok, the short-form mobile video app that’s popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly awaiting the full launch of the platform’s ad options to connect with these users.

However, several months after the company launched a beta of its ad offering, the platform remains an uncertain prospect for many, with its ad options and capacity still growing in western markets.

Below is an overview of TikTok’s current ad options available, and how they work:

  • Biddable ads
  • Brand takeover
  • Hashtag challenge
  • Branded lenses

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