After testing and tweaking for a full year starting January 2019, TikTok’s self-serve ad platform is now fully used by many brands. Even in its early stages, marketers saw great potential in TikTok for marketing. There’s no denying that TikTok has potential, but for some marketers, it is totally uncharted territory, and you may be overwhelmed trying to figure out where to even begin with using TikTok in your marketing.
With that, below are top tips for getting the most out of your ads on TikTok:
- Take advantage of user generated content
- Work with influencers
- Get creative
- Know the risks
Read the full article here: https://www.bostondigital.com/blog/tiktok-ads-are-here-how-make-them-work-your-business