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The 18 Most-Followed TikTok Brands and Influencers

As a marketer who’s considering TikTok opportunities, you might be wondering if you should start an account for your brand, or if you should leverage influencers who joined early on and already know how to create engaging content for its young audience.

When it comes to learning about what makes content on a new social media platform successful, the best thing to do is look at the tactics of its most popular accounts. Researching what the best of the best are doing on an app like TikTok can also inspire your own ideas for great content.

Below is a rundown of the 18 most followed brands and influencers on TikTok:

  1. TikTok Accounts
  2. Flighthouse
  3. NBA
  4. Nickelodeon
  5. Red Bull
  6. Radio Disney
  7. NFL
  8. Loren Gray
  9. Baby Ariel 
  10. Zack King
  11. Kristen Hancher
  12. Riyaz Alfreen
  13. Gil Croes
  14. Jacob Sartorius
  15. Jannat Zubair Rahmani
  16. Jiff Pom
  17. Awez Darbar
  18. Jay Croes

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