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Tiktok Marketing: What Is TikTok and How Can You Market on It?

TikTok may still be a bit of an unknown for many—but TikTok marketing could be a crucial part of your 2020 social media marketing strategy. You have two options for your TikTok marketing strategy: working with influencers or creating original content. Each of these strategies has their own merits and time commitments. Learn more about: […]

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TikTok Analytics: Your Guide to Understanding the Metrics

After many TikTok creators asked for greater insights, the popular app debuted TikTok Pro Accounts — a free account upgrade that allows you access to juicy data you can use to grow your account. While TikTok’s insights may seem simple at first, once you dig deeper, you’ll uncover a helpful range of metrics and information […]

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The Top 3 Secret Hacks to Driving App Installs on Tiktok

With Instagram reaching mass saturation levels and becoming increasingly competitive due to higher CPI and decreasing ROAS, TikTok offers something marketers can’t get anywhere else: a new channel to reach a highly engaged Gen Z audience. However, with TikTok’s ad platform still new, it’s no surprise that app marketers are still unsure about what works […]

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How Two Young Influencer Marketing Entrepreneurs Have Tapped Into TikTok

With marketing budgets squeezed due to the COVID-19 pandemic, and production having to pull the shutters down, advertisers, apps, and brands are increasingly looking to TikTok influencers as a cost-effective marketing channel. And performance-based influencer marketing network Yoke Network wasted no time in seizing the opportunities this presented. Lancaster University students Maduako and Mohamed came […]

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Marketing With TikTok Ads – All You Need to Know

TikTok Ads help marketers benefit from very high levels of engagement and growing young audiences, with not many resources needed. Ads on TikTok are still in testing and there are few big brands which experiment there. Few Ad options that the app offers for marketers like you include: In-Feed video, Hashtag Challenge, and Brand Takeover. […]

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TikTok Social Media Marketing Strategy for Businesses

As you search the insides of the app, you’ll likely find different brands of different sorts already testing the waters for TikTok’s marketing opportunities. If you’re thinking of getting on it, then think fast. The key is to develop a strategy, then develop superb video content that dovetails with that goal, and start promoting early […]

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How to Grow Your Brand With TikTok

TikTok’s algorithm is mutually beneficial for users and brands alike; users see content of interest and content from brands is readily discoverable. The basic rule of marketing is to create valuable content, and the same applies to Tiktok – create content that matters and that your audience cares about. With TikTok, it’s fair to assume […]

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TikTok Advertising: The Definitive Guide

With all these creative trends on TikTok, this can provide a flourishing and relevant advertising platform to promote your business because it generally targets the young audience. TikTok’s advertising is deemed to have an interest-based targeting, more customized audience, pixel targeting, and Snapchat-style lens photo filtering. Possible TikTok ad types are brand takeover, in-feed native […]

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Advertising on TikTok: The Lowdown

With a highly engaged and passionate young mobile audience in a ‘video-consumption’ mindset, TikTok is naturally turning heads with advertisers. So what is the advertising opportunity in TikTok currently? 5-15 second video ad slots are available, with CTAs to external links or to an in-app ‘hashtag challenge’, which is a great engagement opportunity. Ads are […]

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4 TikTok Hashtag Challenges to Learn From

Now that the short-form video app TikTok has proven its popularity with users under 24 in particular, influencers and brands have begun to take notice of the potential in expanding their efforts to tailor TikTok campaigns. Below are four influencer marketing campaigns that have utilized TikTok to reach and inspire audiences to engage with brands […]