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TikTok 101: The Top 5 Ways to Increase Advertising Impact

TikTok is very popular right now. What makes the app stand out is how different it attacks its users. Unlike the usual, the app focuses on short but genuine entertainments. For effective TikTok Ads, there are a few things that you have to keep in mind. Firstly, aim for ad content that is less than […]

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TikTok Summarized: Ads, Bloggers, Audience, and Promotion

TikTok, being one of the most popular apps out in the market, should definitely be incorporated in your brand’s advertising strategies as soon as possible! With different brands fast-discovering the app and all its potentials, you shouldn’t be left behind. But before that, below are a few things that you should learn about the app […]

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Guess: TikTok Advertising

Guess launched the #InMyDenim Hashtag Challenge on TikTok and called for consumers to show their fashion style in denim. To make it fun and memorable, Guess leveraged the idea of “transforming your looks” with the slogan “Transform your outfit from a mess to best-dressed! All you need is denim!” Guess posted several official videos through […]

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12 TikTok Challenges to Inspire Your Next Campaign

TikTok challenges can take almost any form — they must be easy to replicate by the masses and are intriguing enough for your audience to engage in. Challenges are a unique way to get your audience to create user-generated content that aligns with your brand. Your brand can utilize them to build awareness, create relatable […]

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5 Best TikTok Plugins for WordPress

Although TikTok is still new in terms of market penetration, this doesn’t mean that the tools for integration are impossible for your marketing. In fact, there are already quite a number of trusted TikTok WordPress plugins that have surfaced and are worth leaning on. If you are looking for ways to integrate TikTok with your […]

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Complete Guide to TikTok Advertising (Easy Steps)[Video]

TikTok had experimented with the ads in 2018 but hadn’t set any system to do that. Although they have started showing short ads in January 2018, it was on February 21, 2019 that TikTok officially announced that it’s gearing up to bring ads to the platform. Within a couple of months after the announcement, it […]

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How Brands Can Use Influencers and TikTok for Commercial Campaigns

Since TikTok is the future of digital media and the flagship for younger generations, brands should make the push towards this platform. Depending on the focus of your brand, you must decide which direction to take with your presence. From dance videos to meme generation, brands are all experimenting with what works best to connect […]

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A Guide to TikTok Marketing for Brands: Tiktok Metrics You Should Be Tracking

Key performance indicators, or KPIs, are metrics used to measure a campaign’s overall effectiveness. KPIs are important because they can help you assess whether or not your TikTok content or campaign is meeting any of its predetermined goals and objectives and to what degree. To know more, below are top TikTok metrics you should be […]

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Brands, the Time for TikTok Is Now

TikTok is the latest network to take off, and right now is the moment for your brand to make an impact on the platform. Consumer behavior is changing as people are spending more time online and seeking out engaging, entertaining and participatory content that is TikTok’s hallmark. 4 things that your brand needs to know […]

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How TikTok Has Succeeded in Localized Marketing

TikTok was the 6th most downloaded app in the world in 2018 for one particular reason that none of the Google and Facebook-owned apps have incorporated into their marketing strategy as yet. The app breeds localized content wherever it launches. The Chinese-owned Bytedance app has successfully mastered the art of localized video marketing resulting in […]