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How To Use TikTok for Business in 2020 – Influencer Marketing Tips

TikTok has been creating a buzz in the last few years and continues to grow every single day. The TikTok trend is predominantly leaning towards the younger generations. To get an insight as to why most content creators and influencers are moving to TikTok, it’s important to understand that the consumer chart indicates most of the customers are from the younger generation (Gen Z & Millennials).

As the platform continues to surge in popularity, many brands are considering the ways that this platform is shaping culture and relevant conversations, and want to get in on the opportunity to increase their brand awareness.

Below are some tips on how to include TikTok in your influencer marketing strategy:

  1. Understand how the platform works
  2. Learn about paid advertisements on TikTok
  3. Promote user interaction
  4. Go for fun, unique and creative content
  5. Use hashtag challenges for influence marketing

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