Every platform has its algorithm that determines which ad to put in front of which user. TikTok is no different.
Similar to the ad ranking algorithms that determine Facebook and Google’s self-serve auctions, the best ad slots don’t just go to the highest bidder within TikTok’s self-serve product. The ranking algorithm also factors in the quality of the ad and the likelihood users will interact with it to determine in which order ads appear in TikTok’s “For You” feed.
Learn more about:
- The formula
- The differences
- What makes effective ads
Read the full article here: https://digiday.com/media/how-tiktok-ranks-ads/