TikTok was the 6th most downloaded app in the world in 2018 for one particular reason that none of the Google and Facebook-owned apps have incorporated into their marketing strategy as yet. The app breeds localized content wherever it launches. The Chinese-owned Bytedance app has successfully mastered the art of localized video marketing resulting in high engagement rates in countries like India and China.
How does TikTok localize its content?
- TikTok’s local Connect formula
- TikTok’s hashtag formula
- TikTok’s cultural connect formula
- TikTok’s react feature
- TikTok influencers
Read the full article here: https://www.digitalcrew.com.au/blogs-and-insights/how-tik-tok-has-succeeded-in-localized-marketing/