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How TikTok Has Succeeded in Localized Marketing

TikTok was the 6th most downloaded app in the world in 2018 for one particular reason that none of the Google and Facebook-owned apps have incorporated into their marketing strategy as yet. The app breeds localized content wherever it launches. The Chinese-owned Bytedance app has successfully mastered the art of localized video marketing resulting in high engagement rates in countries like India and China.

How does TikTok localize its content?

  1. TikTok’s local Connect formula
  2. TikTok’s hashtag formula
  3. TikTok’s cultural connect formula
  4. TikTok’s react feature
  5. TikTok influencers

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