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How Brands Can Use Influencers and TikTok for Commercial Campaigns

Since TikTok is the future of digital media and the flagship for younger generations, brands should make the push towards this platform. Depending on the focus of your brand, you must decide which direction to take with your presence. From dance videos to meme generation, brands are all experimenting with what works best to connect with TikTok’s audience–hoping to find the next stars that will lead their influencer campaigns to success.

Below are three ways that brands can use TikTok and its influencers to elevate their digital campaigns:

  1. Create branded challenges
  2. Show exclusive, behind-the-scenes content
  3. Use music

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