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How Advertising on TikTok Differs From Instagram and YouTube

While advertising on other established platforms like Instagram and YouTube has guidelines and prescribed formats, TikTok is still figuring out how to regulate money passing through its platform, and for brands, the best advertising methods to employ.

The Verge recently took a deep dive into marketing on the platform and uncovered that when it comes to ads, TikTok users are seeking an authentic approach to product placement and brand dialogue. Unlike Instagram, TikTok users appreciate funny and entertaining, but indirect promotional videos, also known as “soft selling”.

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