Guess launched the #InMyDenim Hashtag Challenge on TikTok and called for consumers to show their fashion style in denim. To make it fun and memorable, Guess leveraged the idea of “transforming your looks” with the slogan “Transform your outfit from a mess to best-dressed! All you need is denim!”
Guess posted several official videos through the help of 4 influencer-performed videos to demo the concept. Not so long after, the campaign went viral, gaining millions of video views, positive comments, and user videos showcasing their best look in denim.
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