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Exploring Social Video App Tiktok—How 3 Brands Are Benefitting

TikTok offers brands the chance to reach a new audience (Gen Z) in a very personal way with unique marketing and brand awareness opportunities. So it’s no surprise that brands are jumping in feet first. Below are 3 brands that are benefiting so well from the app’s marketing potentials: Chipotle Ralph Lauren and the US […]

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What’s With All the Hype Around the TikTok App?

If you haven’t heard of it yet, TikTok is a social media app that seems to have exploded in popularity this past year. And coming out as the fourth most downloaded app of 2019, it’s not something you should ignore. If you’re worried about your brand coming across as too stuffy, TikTok may be the […]

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How Brands Can Use TikTok Advertising to Reach Young Audiences

If Gen Z users are your target audience, then advertising on TikTok may be something that you want to consider. TikTok advertising is still in its early stages of development and is only in beta testing as of now, exactly why you should consider it for your brand now. Learn more about: What is TikTok? […]

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TikTok Ads Are Here- How to Make Them Work for Your Business

After testing and tweaking for a full year starting January 2019, TikTok’s self-serve ad platform is now fully used by many brands. Even in its early stages, marketers saw great potential in TikTok for marketing. There’s no denying that TikTok has potential, but for some marketers, it is totally uncharted territory, and you may be overwhelmed […]

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TikTok Ads – a New Frontier

TikTok positions itself as a platform that is ‘connecting brands today with the consumers of tomorrow’. A staggering 41% of its total users are aged between 16-24, something that certainly lends itself to TikTok’s self-described youthful vigour. In other words, advertising on this platform welcomes an opportunity to reach a mix of audiences. Read the […]

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5 Thrifty Tips for Advertising on TikTok for Generation Z

TikTok has emerged as the platform with a highly engaged user base. It is popular for those users who want to take in as much as they can with a minimal time commitment. To maximize your brand’s reach on TikTok and minimize your ad spend, you will have to match an average TikTok user’s creativity […]

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TikTok Advertising: Should You Test It?

TikTok is the newest and one of the most popular social platforms right now, especially with many people having extra time, and are looking to be entertained. For those who have extra budget, a plethora of creative assets, and are looking to engage with a younger audience you should test Tiktok. Learn more about: Who […]

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TikTok Ads: The Future of Advertising

Recognized as one of the world’s most downloaded apps in 2020, TikTok has shaken up the digital landscape, toppling down other social and messaging applications like WhatsApp, Facebook, and Instagram among others. The explosive growth of the Bytedance-owned social media platform has certainly grabbed the attention of global marketers aiming to explore TikTok ads. Learn […]

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TikTok Advertising Trends in 2020

The trend of Tiktok ads is definitely new in the market but video marketers must be aware of the ways it is transforming the landscape of online video. If you are a business owner, you must know how you can utilize this popularity for your brand to ensure that you are not falling behind. Below […]

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How Advertising on TikTok Differs From Instagram and YouTube

While advertising on other established platforms like Instagram and YouTube has guidelines and prescribed formats, TikTok is still figuring out how to regulate money passing through its platform, and for brands, the best advertising methods to employ. The Verge recently took a deep dive into marketing on the platform and uncovered that when it comes […]