TikTok is the latest network to take off, and right now is the moment for your brand to make an impact on the platform. Consumer behavior is changing as people are spending more time online and seeking out engaging, entertaining and participatory content that is TikTok’s hallmark.
4 things that your brand needs to know to successfully launch on TikTok:
- Own the genre for your category
- Anyone is a creator, and influence is everywhere
- Easily access influencers and creators
- Create content that gains steam
Read the full article here: https://www.forbes.com/sites/forbesagencycouncil/2020/05/18/brands-the-time-for-tiktok-is-now/#50050e314427