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6 Best Practices for Leveraging TikTok to Market Your Business

Since the start of the year, social media news has been dominated by coverage of TikTok. Formerly known as, TikTok rebranded after an acquisition in 2017, and their methodology of reaching out to consumers has made them one of the fastest growing social media platforms to date.

For marketers, however, TikTok isn’t like other social media platforms, and the approach must be different to engage users. But while the medium of engagement is different, some of the same tenets of traditional marketing remain intact — ideas such as engaging users through storytelling and targeting the right demographic with the message all ring true.

Here’s what Ad Age Collective had to say to help you use TikTok to better market your products and services:

  1. Look before you leap
  2. Tell stories to connect with people
  3. Match the brand with TikTok’s native audience
  4. Focus on developing an influencer strategy
  5. Aim to create viral moments
  6. Make it fun

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