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A Guide to TikTok Marketing for Brands: Tiktok Metrics You Should Be Tracking

Key performance indicators, or KPIs, are metrics used to measure a campaign’s overall effectiveness. KPIs are important because they can help you assess whether or not your TikTok content or campaign is meeting any of its predetermined goals and objectives and to what degree.

To know more, below are top TikTok metrics you should be tracking:

  • Video views
  • Profile views
  • Likes, comments, and shares per video
  • Average watch time
  • Trending videos
  • How are brands currently using TikTok?
    • TikTok influencers
    • TikTok hashtags
    • TikTok sounds
    • TikTok challenges

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